The Psychology of PowerPoint

Science Fiction blog io9 reported on a presentation by cognitive scientist Stephen M. Kosslyn at the American Association for the Advancement of Science in Boston on 15 February, 2008 about using cognitive science to improve your powerpoint presentations. There are, apparently, four basic rules:

• The Goldilocks Rule
• present just the right amount of data
• never include more information than your audience needs
  

• The Rudolph Rule
• make key information stand out like Rudolph’s nose so that you guide your audience’s attention to it
• “The human brain is a difference detector.”
  

• The Rule of Four
• Generally, the brain can hold only four pieces of information at once so limit yourself to presenting four things at a time.
  

• The Birds of a Feather Rule
• if you want to indicate that certain things belong together, group them by giving them a similar colour, shape, or location in the visual field.
  

The goofy rule names? It’s always easier to remember something unfamiliar if it’s named for something familiar.

10 Rules for Creativity

Never underestimate a nun (in this case, Sister Corita Kent).

Immaculate Heart College Rules (art department):

1. Find a place you trust and then try trusting it for a while.
2. General duties of a student: pull everything out of your teacher, pull everything out of your fellow students.
3. General duties of a teacher: pull everything out of your students.
4. Consider everything an experiment.
5. Be self-disciplined. This means finding someone wise or smart and choosing to follow them. To be disciplined is to follow in a good way. To be self-disciplined is to follow in a better way.
6. Nothing is a mistake. There is no win and no fail. There is only make.
7. The only rule is work. If you work it will lead to something. It’s the people who do all of the work all the time who eventually catch on to things.
8. Don’t try to create and analyse at the same time. They’re different processes.
9. Be happy whenever you can manage it. Enjoy yourself. It’s lighter than you think.
10. “We’re breaking all of the rules. Even our own rules. And how do we do that? By leaving plenty of room for X quantities.” - John Cage.

Helpful hints: Always be around. Come or go to everything always. Go to classes. Read anything you can get your hands on. Look at movies carefully often. Save everything, it might come in handy later.

There should be new rules next week.

Courtesy of Michal Migurski